Why is endless aisle so important to todays retailers
True omnichannel retail is a seamless path to purchase: a consistent consumer shopping experience in-store, online, via mail order and over the phone. Your customers shop in the moment – from their smart phone in a taxi, their tablet in the living room, their desktop PC during a break or when they pass through your store. The moment they decide to buy is fleeting. If they can’t buy it now? If you’re out of stock? If the delivery choice doesn’t suit their lifestyle? You may have just lost a customer and a potential sale.
With our centralized retail omnichannel solution, Island Pacific SmartOmni, stock availability is instant across your enterprise – giving a real-time view of available stock across all locations, across all channels. You define the delivery methods offered, from traditional courier and postal services through to customer collection at their preferred store. Customers who purchase online can select either delivery or in-store collection. You also define the rules on how orders are fulfilled, if your warehouses are out of stock, the online order can automatically be fulfilled by a nearby store. Easy and instant. Customer can’t decide which item to purchase or wants to see it before they commit to paying? No problem – they simply reserve the item at their preferred store, where they can try it on and purchase in one seamless process.
Island Pacific SmartOmni omnichannel software also includes real-time order tracking, the Island Pacific ‘endless aisle’ and customer order orchestration engine, business analytics for tracking key performance indicators and many other features and highlights. Complemented by Island Pacific SmartStore, our POS software, store associates are presented with a customer order execution workflow – ensuring that orders are picked, packed and ready for customer pickup or despatch.
Key benefits of Island Pacific SmartOmni:
- Capture lost sales
- Minimise out-of-stocks
- Improve inventory turns
- Maintain margins via fewer markdowns
- Decrease deliver time to customers
- Optimise store assets and labor
Island Pacific SmartOmni
Allowing your retail employees and customers to order products from both in-store and online inventories.
Endless aisles are perfect for showing shoppers:
- Out-of-stock products
- Products available elsewhere
- Backorder products
- New products
- Special release products